Despite women owning and wearing Swiss made Breitling replica watches since the 19th century, it’s still a sector that’s heavily focused on the male market. That, however, is changing.
A Deloitte report on the Swiss watch industry released in October 2022 found that 49% of brands surveyed said they were expanding their range of female AAA US Breitling fake watches from a design perspective and one-third plan to offer additional sizes to appeal to female watch wearers.
While there is no practical need for watches to be gendered, women’s top replica Breitling watches tend to feature smaller faces, better suited to people with smaller wrists, and more stereotypically feminine and jewellery-like designs.
One brand looking to attract more female consumers is Breitling, famous for its best 2024 Breitling Navitimer replica watches, first produced for pilots in the 1950s, and its Top Time watch, gifted to James Bond in the 1965 film Thunderball.
Historically, its marketing has targeted men with women often used as scantily clad props until 2018 when CEO Georges Kern called those tactics “no longer suitable and do not reflect values of today’s society” in an interview with German newspaper SonntagsZeitung.
In September, it launched its iconic high quality Breitling Navitimer replica watches in a 32mm and 36mm diameter style, its smallest to date, with a campaign fronted by actress and brand ambassador Charlize Theron.
Kern says that luxury Breitling fake watches is aiming to increase its percentage of sales to female customers to 30% of all sales. “There’s no indication whatsoever that suddenly women are buying more Breitling copy watches wholesale than previously. What you have though, are brands who are much stronger in female or in male products than others. We are a male brand. Our female business is growing, but I don’t think it will be 50/50 in the future,” he says.